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Stealing Genius: The Seven Levels of Adaptive Innovation
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Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment.
Stealing Genius lays the foundation for a dramatic and long-overdue shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. However, fixating on improvement in today's world is a dangerous path-one that ultimately leads to commoditization and irrelevance.
Targeting your time, attention, a...
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