Stealing Genius: The Seven Levels of Adaptive Innovation

Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.

Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one tha...