Stop Killing Deals: How to avoid deadly assumptions and achieve sales excellence

Unmask and defeat the deadly assumptions at the root of your selling and gain competitive advantage by viewing sales through the lens of human nature.

Companies spend billions of dollars each year on sales training and technology, yet sales effectiveness keeps declining. Why? It's because too many sales organizations operate on deadly assumptions that deny the essential human nature of their sales teams and their buyers. Written by the CEO of a sales technology company, George Brontén,Stop K...