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Stop Stealing Sheep & Find Out How Type Works

Stop Stealing Sheep & Find Out How Type Works

by Erik Spiekermann

Hardcover

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Available for Pre-Order. This item will be available on October 29, 2019

Overview

Erik Spiekermann knows everything about type – and likes to talk about it. He shows that typography is an effective tool for anyone who has something to say and wants or needs to do it on paper or on screen. The out-of-print bestselling typography classic is finally reissued in a revised and extended edition and brought up to date.
In a brilliant common-sense style and on the basis of numerous application examples, the author covers everything newcomers and beginners need to know about typography. The content mediation is loosened up by anecdotes and wonderfully illustrated by metaphors from everyday life. He helps to understand how to look at type, work with it and choose the best typeface, with topics ranging from the origins of type, its effect, legibility and distinguishing features to web typography and variable fonts.

Product Details

ISBN-13: 9783721210088
Publisher: Braun Publishing AG
Publication date: 10/29/2019
Pages: 232
Product dimensions: 5.67(w) x 8.50(h) x 0.00(d)

About the Author

Erik Spiekermann is art historian, printer, type designer, teacher, information architect and author. His work and the companies he founded (MetaDesign, FontShop et al) have had an unparalleled influence on the grapic design scene all around the world. He has received the German National Design Award for Lifetime Achievement and the prestigious TDC Medal by the Type Directors Club in New York among many others honors. Spiekermann is behind the design of well-known brands such as Audi and the German Railways, information systems for Berlin Transit and Dusseldorf Airport, as well as the corporate typefaces for Bosch, Mozilla and many more. His best known typefaces are FF Meta and ITC Officina, both already considered classics. Today he runs galerie p98a, an experimental letterpress workshop.

Table of Contents

Chapter 1Type is everywhere8
Type exists. It is a fundamental part of our lives
These simple facts are essential to understanding how to communicate more effectively
Chapter 2What is type?24
Between type's past and its future, our present understanding of type is rooted in who we are and how we communicate
Type is a living entity integrated into society's moods and trends
Chapter 3Looking at type36
Training the eye to recognize type begins with familiar elements on the page
Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works
Chapter 4Type with a purpose58
Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe
Matching an appropriate typeface with the right task is easy
Chapter 5Type builds character74
Understanding the tone, or feeling, of text is essential in determining what typeface to use, and how it might be arranged on the page
Chapter 6Types of type96
Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identification
Simple distinctions among typefaces are best understood by analogy to human counterparts
Chapter 7How it works122
Legible, readable type depends on a few basic principles: space between individual letters and around words
Choosing the right typeface for the right text also means using the right spacing
Chapter 8Putting it to work142
Considering where type is going to live and work will determine its effectiveness
Simple rules of placement create practical page layouts
Chapter 9There is no bad type156
Type is a basic element of communication
As the means of communicating changes, type evolves in unique and lively ways
Chapter 10Final form174
Bibliography
List of typefaces
Index