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Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights

By Jake Burghardt, John Cutler (Foreword by)
eBook
$44.99
By Jake Burghardt, John Cutler (Foreword by)
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Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You’ll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone—from UX researchers and insight generators to data scientists and CX analysts—will benefit from these crucial customer insights.

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