Story 10x: Turn the Impossible Into the Inevitable

by Michael Margolis

Overview

Great leaders are great storytellers.

If you want to disrupt, inspire, and persuade—go beyond the data. You need a story. As a leader, you can’t ask your team to invest in a vision or a strategy they don’t fully understand or believe in—especially when your ideas challenge the status quo. At a time when disruption is redefining every quadrant of life, those who can get their story straight can win over even the most reluctant audience.

Drawing on 30,000 years of storytelling, Story 10x delivers a fresh approach for how to inspire and influence in the digital age. Most people think of storytelling as “once upon” fairy tales or how to tell a better anecdote. In reality, getting clear on your strategic narrative is how you navigate hypergrowth. In these pages, you’ll learn how to craft an Undeniable Story—a 3-step narrative framework for any high-stakes presentation. Apply the same strategies embraced by Google, Facebook, and Hulu to communicate some of their biggest breakthroughs. Invest in your story, and you can literally bend the limits of time, money, and people.

Discover your Undeniable Story. Next time you’re in front of senior leaders, investors, customers, or your team, make it difficult—if not impossible—for them to reject the future you’re trying to create. Harness the magic of Story 10x, and turn the impossible into the inevitable.

Product Details

ISBN-13:	9781989025581
Publisher:	Page Two Books, Inc.
Publication date:	10/08/2019
Pages:	208
Sales rank:	1,041,342
Product dimensions:	6.50(w) x 9.50(h) x 0.80(d)
Age Range:	18 Years

About the Author

Michael Margolis is the CEO and founder of Storied, a strategic messaging firm specializing in the story of innovation and disruption. As a trusted advisor, Michael helps executives to demystify the complex and deliver on the promise of transformation. Since 2002, he’s advised clients across 34 industries and 15 countries—including Facebook, Google, Hulu, Greenpeace, and NASA. Michael is a frequent keynote speaker and has trained tens of thousands on narrative intelligence and how to build storytelling as an organizational capability. Michael is a two-time TEDx speaker and #1 Amazon bestselling author. His work has been prominently featured in Fast Company, TIME, and Inc. magazines. The son of an inventor and artist, Michael grew up in Switzerland and Los Angeles. Michael is left-handed, color-blind, and eats more chocolate than the average human.
getstoried.com | @getstoried | #story10x

Table of Contents

Introduction: The Power of Story 10x 1

Part I Thinking in Narrative

1 Storytelling in the Age of Disruption 17

2 From Outsider to Insider 43

3 The Feel-Good Principle 67

Part II Crafting An Undeniable Story

4 Step 1: See It-The Context for Change 97

5 Step 2: Feel It-The Emotional Dilemma 119

6 Step 3: Believe It-The Evidence of Truth 141

7 How to Build Narrative Intelligence 155

Bonus: Digital Downloads 179

Additional Resources 181

Recommended Reading 185

Acknowledgments 189

Notes 191

Editorial Reviews

"Michael is a master storyteller. This book teaches the reader about the value of telling an undeniable story—something we need in this day and age: the ability to describe a better future for us all. Story 10x inspires the notion that storytelling can save us as a species.”
—John S. Couch, VP, Product Design, Hulu

"Story 10x delivers a powerful premise: Narrative intelligence is the future of leadership."
—Monica Reed, Former Chief Learning Officer, Advent Health

"Product managers need internal 'narratives' for their teams to conceptualize their products and goals. Especially when you're solving real people problems on a massive scale. The strategies in Story 10x dramatically influenced how we convey vision, strategy, and data for our product roadmaps."
—Alex Deve, Director of Product Management, Facebook

“Deep, disruptive and refreshingly simple. This book will change the game for those leaders willing to lead with authenticity, ambition and action.”
—Shane Currey, Partner, Human Capital, Design for Business & Narrative Strategy, Deloitte Australia

“An impressive read. In Story 10x, Michael Margolis shows how you can use narrative thinking (a gene hard-wired in all of us) to create memorable, persuasive communications. As someone who needs to tell the story of innovation every day, I will be using the frameworks from this book to facilitate more powerful exchanges.”
—Maja Thomas, Chief Innovation Officer, Hachette Livre

From the Publisher