Story Movements: How Documentaries Empower People and Inspire Social Change

Only a few years after the 2013 Sundance Film Festival premiere of Blackfish-an independent documentary film that critiqued the treatment of orcas in captivity-visits to SeaWorld declined, major corporate sponsors pulled their support, and performing acts canceled appearances. The steady drumbeat of public criticism, negative media coverage, and unrelenting activism became known as the "Blackfish Effect." In 2016, SeaWorld announced a stunning corporate policy change-the end of its profitab...