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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
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“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”-Seth Godin, author of The Practice
A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author of Wired for Story
Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive, story isn't just one way to persuade. It's the way. It's...
A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author of Wired for Story
Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive, story isn't just one way to persuade. It's the way. It's...