Straight to Yes: Asking with Confidence and Getting What You Want

Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to Ask. Based on sound psychological principles, Straight To Yes! offers tonnes of winning ways to make requests that get you to yes. Ruthlessly practical in style and full of immediately...