Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship — whether outsourcing, strategic alliances or co—manufacturing, there are eight distinctive...