Strategic Analysis and Choice: A Structured Approach

Strategy and strategic planning at the fi rm level often gets a bad reputation
because managers aren’t trained in it, and the tools are unfamiliar,
infrequently used, and often poorly applied. The outcomes of these
efforts can therefore be incomplete, biased, and far too subjective—and
the results disappointing. One purpose of this book is to overcome this
problem of familiarity by developing a systematic approach to conducting
a strategic analysis. From assessing the general industry environment
...