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Strategic City Branding: Insights from Asian Cities

By Viriya Taecharungroj
eBook
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By Viriya Taecharungroj
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City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.

The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will lear...

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