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Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

by Natalie W. Nixon (Editor)


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Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.

This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

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Product Details

ISBN-13: 9781628924701
Publisher: Bloomsbury Academic
Publication date: 10/22/2015
Pages: 256
Product dimensions: 7.40(w) x 9.20(h) x 0.70(d)

About the Author

Natalie W. Nixon is Director and Associate Professor at Philadelphia University, United States.

Table of Contents


Part I: The Why
Chapter 1: Theoretical Context by Alison Rieple
Chapter 2: Relating Semiotics, Hyperreality, and Meaning to Design by Joseph Hancock
Chapter 3: Manifestations of Design by Valerie Jacobs and Michael Wintrob

Part II: The How
Chapter 4: Framing the Problem by Steve Wilcox
Chapter 5: Tools for Strategic Design by Cindy Tripp
Chapter 6: Models & Frameworks: The Impact of Strategic Design on How Organizations Innovate by Michelle Miller

Part III: The What
Chapter 7: Transition Design: System Shifting by Sarah B. Brooks
Chapter 8: Service Design in Action by Natalie Nixon
Chapter 9: Value Creation in Business through Design Thinking by Manoj Fenelon

Conclusion: The Future of Work


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