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Strategic Digital Transformation: A Results-Driven Approach

By Alex Fenton (Editor), Gordon Fletcher (Editor), Marie Griffiths (Editor), Aleksej Heinze (Editor), Ana Cruz (Editor)
Hardcover
$233.99
By Alex Fenton (Editor), Gordon Fletcher (Editor), Marie Griffiths (Editor), Aleksej Heinze (Editor), Ana Cruz (Editor)
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Emerging technologies are having a profound impact upon individuals and organisations. The “always on” attitude that digital technologies encourage brings an equal mix of benefits and challenges. The ready availability of digital technology has transformed the way we live, learn, play and interact – but how a business can turn the tools into an economic and organisational advantage is not always clear.

This new edition of Strategic Digital Transformation enables students and business leaders...

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