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Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook-10th ICSIMAT, Ionian Islands, Greece, 2023

By Androniki Kavoura (Editor), Teresa Borges-Tiago (Editor), Flavio Tiago (Editor)
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By Androniki Kavoura (Editor), Teresa Borges-Tiago (Editor), Flavio Tiago (Editor)
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This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet...

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BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - Hospitality & Tourism