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Strategic Management in the Media: Theory to Practice

By Lucy Küng
Paperback
$102.00
By Lucy Küng
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Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media management context.

It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at wor...

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Social SciencesMedia & CommunicationsMedia - General & Miscellaneous