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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

By Philip Kotler, Joel I. Shalowitz, Robert J. Stevens
eBook
$83.99
By Philip Kotler, Joel I. Shalowitz, Robert J. Stevens
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Praise for Strategic Marketing for Health Care Organizations

"This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech firms to Web portals, that illustrate how to make it happen. A tour de force."
—Regina E. Herzlinger, Nancy R. McPherson Professor of Business Administration, Harvard Business School

"This book is a first-rate introduction to the concepts a...

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Medicine & NursingMedicineClinical MedicinePublic Health & Preventive Medicine