Strategic Marketing Planning for the Small to Medium-Sized: Writing a Marketing Plan

Regrettably, 80% of small to medium-sized businesses fail within 2
years of their inception. Ninety percent of businesses close after 10
years of operation. Although there may be many reasons, the lack of
a strategic, actionable, and measurable marketing plan is often the
underlying cause.
If marketing a business in today’s extremely competitive marketplace
is so difficult, is there a solution that could help? Yes! This book,
which is based on 30 years of experience in domestic and international
bu...