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Strategic Marketing Planning

By Richard M.S. Wilson
eBook
$77.99
By Richard M.S. Wilson
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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes:
* Changing corporate pers...

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BusinessBusiness - General & MiscellaneousBusiness - General & Miscellaneous