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Strategic Sports Event Management: Global, Digital and Sustainable Practices from Planning to Legacy
By Paul Walters
Hardcover
$100.00
By Paul Walters
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This textbook provides undergraduate Events and Sports Management students with the fundamental knowledge and practical skills needed to design, deliver and evaluate the legacy of successful sports events.
Sports Event Management considers:
-the fundamentals of sports events, including the current market size, trends, economic impact and key stakeholders
-strategic, feasible and ethical planning, to ensure events align with the UN's Sustainable Development Goals
-financial planning, sponsorsh...
Sports Event Management considers:
-the fundamentals of sports events, including the current market size, trends, economic impact and key stakeholders
-strategic, feasible and ethical planning, to ensure events align with the UN's Sustainable Development Goals
-financial planning, sponsorsh...
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