Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don't

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilize people around an organizational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organization in order to stick.

Yet, while all stories can move people to take action, storytelling isn't a one size fits al...