Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well—placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in col...