Strategies for Sustainable Air Services Development: An airline-destination collaborative approach

Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap.

Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline’s perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizat...