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Strategy and Sustainability: A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
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Business and environmental sustainability are not natural bedfellows.
Business is about making money; sustainability is about protecting the planet.
Business is measured in months and quarters; sustainability often requires
significant short term costs to secure a sometimes uncertain long-term benefit.
To some activists, all executives are exploitative, selfish “1 percenters”. To
some executives, all activists are irresponsible, unyielding
extremists.
And yet engaging with the issue isn’t op...
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