Stress, Affluence and Sustainable Consumption

Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why?

Research shows that consumption of new automobiles, clothing, furniture, electronics, home furnishing, household apparel, mobile phones, etc., is motivated by a desire to feel more secure, less anxious and bette...