Strong Bridges: Trust Beyond Structure

Strong Bridges is a book about a contradiction and the opportunity it offers. For decades, social network theory has drawn its maps of advantage from the idea that brokers sit astride structural holes, reaping value from weak ties that bridge disconnected worlds. But what if some of those bridges are not weak? What if the real advantage lies not just in structure, but in trust forged in interpersonal history regardless of structure? This is the puzzle Strong Bridges takes up. It begins with...