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Success in Social Marketing: 100 Case Studies From Around the Globe

By Nancy R. Lee, Philip Kotler
Hardcover
$200.00
By Nancy R. Lee, Philip Kotler
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Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental...

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