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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
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Summary, Analysis & Review of Jonah Berger’s Contagious by Instaread
Preview:
Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.
Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Inste...