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Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread
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Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread
Preview:
Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own.
There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the ...