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Summary and Analysis of Contagious: Why Things Catch On: Based on the Book by Jonah Berger

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So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.

Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.



This short summary and analysis of Contagious includes:

  • Historical context
  • Chapter-by-chapter overviews
  • Detailed timeline of key events
  • Important quotes
  • Fascinating trivia
  • Glossary of terms
  • Supporting material to...