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Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne Includes Analysis

By Instaread Summaries
eBook
$4.99
By Instaread Summaries
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

Preview:

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market terr...

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BusinessSmall BusinessEntrepreneurship