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Summary of Hooked: by Nir Eyal with Ryan Hoover Includes Analysis
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Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis
Preview:
Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Go...
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