Summary of Words That Change Minds by Shelle Charvet: The 14 Patterns for Mastering the Language of Influence

In the 1970s, researchers in neuro-linguistic programming (NLP) created different personality archetypes to characterize how people communicate. Based on the NLP approach, communications expert Shelle Rose Charvet discusses 14 different “Pattern” types whom you can address with language that appeals to them. Charvet discusses six “Patterns of Motivation” and eight “Patterns of Productivity.” Charvet, of necessity, indulges in much NLP jargon that, at times, makes her ideas and practices opa...