Summary: Influence The Psychology of Persuasion

Influence-The Psychology of Persuasion was written by experimental and social psychologist Robert Cialdini. Cialdini wrote the book in part to arm ordinary people with an understanding of techniques employed by salesmen and other "compliance professionals" to get them to part with their money and/or time. Somewhat ironically, the book has become a manual for succeeding generations of these compliance professionals, teaching them to deploy the six "weapons of influence" to increase their sal...