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Super Strategist: The Art and Science of Modern Account Planning

By Lesley Bielby, Douglas Atkin (Foreword by)
Hardcover
$29.99
By Lesley Bielby, Douglas Atkin (Foreword by)
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Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipli...

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BusinessManagement & LeadershipStrategic ManagementStrategic planning