Survival Through Storytelling: Communicating Arts & Culture in a Crowded and Changing Media Landscape

Survival Through Storytelling: Communicating Arts & Culture in a Crowded and Changing Media Landscape

by Christian Have

NOOK Book(eBook)

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Overview

• What is effective communication in today’s media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves? In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today’s globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication. Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.

Product Details

ISBN-13: 9788799360222
Publisher: Have Publishing
Publication date: 08/24/2015
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 190
File size: 1 MB

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