B&N Audiobooks Subscription = SAVINGS. Sign Up Today for a Free Book!
Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)

Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)

by John Meese


View All Available Formats & Editions
Choose Expedited Shipping at checkout for delivery by Friday, July 8


It was called the Great Reset…

…and the landscape of business was changed forever.

Do you have a post-Covid plan for success?

John Meese is an economist-turned-entrepreneur, the CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast. He’s on a personal mission to do one thing: to eradicate generational poverty by helping entrepreneurs create thriving businesses.

When the pandemic hit, it tilted the scales for many.

Do you know how to get on the winning side?

With a conversational tone and anecdotes from dozens of successful entrepreneurs, John helps the reader understand how to build a profitable business that can succeed in any climate. He covers marketing, sales, and finance strategies you’ve probably not considered.

You’ll learn how to:

  • Reach a broader audience
  • Build a sales engine that greatly increases revenue
  • Unlock higher profits
  • Manage risk with healthy financial practices
  • and much more.
Do you want to start your new business right, or improve the one you’re already building?

You’ll love this captivating business book, because John has done the work, shares his experiences, and has a gift for explaining ideas so they take hold in your mind.

Get it now.

Related collections and offers

Product Details

ISBN-13: 9781631953361
Publisher: Morgan James Publishing
Publication date: 07/27/2021
Pages: 200
Product dimensions: 5.50(w) x 8.50(h) x (d)

About the Author

John Meese is a traditionally trained economist turned serial entrepreneur. He’s the Dean of Platform University and co-founder and CMO of Notable Themes. John is also the CEO of Cowork Columbia, an entrepreneur center he founded in his hometown. He has worked closely with multiple clients who have repeatedly hit the Inc 5000 list of the fastest-growing privately-owned businesses in America, and he regularly publishes videos and articles about entrepreneurship and marketing at johnmeese.com. John lives with his wife and three sons in Columbia, TN, a community affectionately referred to as “Muletown” because of the local heritage as the mule capital of the world.

Table of Contents

Introduction: The Great Reset xiii

Chapter 1 The Entrepreneur's Paradox 1

Chapter 2 Pick Your People 17

Chapter 3 Sell Your Solution 35

Chapter 4 Court Your Customer 49

Chapter 5 Choose Your Path 65

Chapter 6 The Selling Story 77

Chapter 7 Above and Beyond 91

Chapter 8 Predict, Don't Prophesy 105

Chapter 9 Prioritize Profit First 121

Chapter 10 Charge Up Front 135

Conclusion 151

Acknowledgments 158

Thank You 160

About the Author 161

Additional Resources 163

Endnotes 165

Customer Reviews