Surviving a Downturn: Building a Successful Business...Without Breaking the Bank

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and goi...