Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through sustainable practices.

Reflecting the increasing pressure for organisations to adopt sustainability practices, the need for this ...