Sustainable brand

Marketing professor Philip Kotler says, "If you don't have a brand, what you have is just a commodity, and then price becomes everything." This book is your simplified guide to building a brand, it is a snack of knowledge, but it is abundant in scientific information. It combines familiar examples from our daily lives with scientific studies, in a narrative way that makes it easy to understand and applicable. It is useful for experts and beginners alike. Whether you're an entrepreneur, bran...