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Sustainable Destination Branding and Marketing: Strategies for Tourism Development

By Anukrati Sharma (Editor), Juan Ignacio Pulido-Fernández (Editor), Azizul Hassan (Editor), Andy Heyes (Contribution by), Sanjay Nadkarni (Contribution by), José Alabau-Montoya (Contribution by), María-Eugenia Ruiz-Molina (Contribution by), Elson Mankhomwa (Contribution by), James Malitoni Chilembwe (Contribution by), Victor Ronald Mweiwa (Contribution by), Ilke Basarangil (Contribution by), Azilah Kasim (Contribution by), Lim Cha Ling (Contribution by), Gül Erkol Bayram (Contribution by), Hugues Seraphin (Contribution by), Maximiliano Korstanje (Contribution by), Moustafa A. Mekawy (Contribution by), Perunjodi Naidoo (Contribution by), Prabha Ramseook Munhurrun (Contribution by), Vishnee Sowamber (Contribution by), Hulisi Binbasioglu (Contribution by), Ugur AKDU (Contribution by), Serap AKDU (Contribution by), Jeetesh Kumar (Contribution by), Anshul Garg (Contribution by), Azizul Hassan (Contribution by), Krishnan Umachandran (Contribution by), Hengky Sumisto Halim (Contribution by), Yaiza López-Sánchez (Contribution by), Ali Dalgic (Contribution by), Derya Toksöz (Contribution by), Sevda Sahilli Birdir (Contribution by), Kemal Birdir (Contribution by), Nese Aydin (Contribution by), Kevser Çinar (Contribution by), Daniel Weiss (Contribution by), Ericka Amorim (Contribution by), Priyakrushna Mohanty (Contribution by), Hemachandran Rajamanicam (Contribution by)
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By Anukrati Sharma (Editor), Juan Ignacio Pulido-Fernández (Editor), Azizul Hassan (Editor), Andy Heyes (Contribution by), Sanjay Nadkarni (Contribution by), José Alabau-Montoya (Contribution by), María-Eugenia Ruiz-Molina (Contribution by), Elson Mankhomwa (Contribution by), James Malitoni Chilembwe (Contribution by), Victor Ronald Mweiwa (Contribution by), Ilke Basarangil (Contribution by), Azilah Kasim (Contribution by), Lim Cha Ling (Contribution by), Gül Erkol Bayram (Contribution by), Hugues Seraphin (Contribution by), Maximiliano Korstanje (Contribution by), Moustafa A. Mekawy (Contribution by), Perunjodi Naidoo (Contribution by), Prabha Ramseook Munhurrun (Contribution by), Vishnee Sowamber (Contribution by), Hulisi Binbasioglu (Contribution by), Ugur AKDU (Contribution by), Serap AKDU (Contribution by), Jeetesh Kumar (Contribution by), Anshul Garg (Contribution by), Azizul Hassan (Contribution by), Krishnan Umachandran (Contribution by), Hengky Sumisto Halim (Contribution by), Yaiza López-Sánchez (Contribution by), Ali Dalgic (Contribution by), Derya Toksöz (Contribution by), Sevda Sahilli Birdir (Contribution by), Kemal Birdir (Contribution by), Nese Aydin (Contribution by), Kevser Çinar (Contribution by), Daniel Weiss (Contribution by), Ericka Amorim (Contribution by), Priyakrushna Mohanty (Contribution by), Hemachandran Rajamanicam (Contribution by)
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Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examp...

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BusinessIndustriesIndustries - General & MiscellaneousGeneral & Heavy Industry - General & Miscellaneous