Sustainable Luxury Brands: Evidence from Research and Implications for Managers

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co—exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury ...