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Sustainable Marketing

By Robert Dahlstrom, Jody Crosno
eBook
$112.00
By Robert Dahlstrom, Jody Crosno
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Formerly published by Chicago Business Press, now published by Sage

Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to s...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous