Sustainable Marketing Strategies: Principles and Practices for Responsible and Ethical Marketing

Explore how sustainability can be embedded into contemporary brand and marketing strategy.

Sustainable Marketing Strategies by Gillian Wilson, provides postgraduate, MBA and upper-level undergraduate students with a clear and applied framework for understanding, critiquing and implementing sustainability within marketing practice. Designed for courses in ethical, responsible and sustainability marketing, this textbook includes:

- A clear framework for analysing and developing sustainable mark...