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Sustainable Tourism Development: Futuristic Approaches

By Anukrati Sharma (Editor)
eBook
$159.95
By Anukrati Sharma (Editor)
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Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book a...

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