Swift Leadership: A Taylor-made Approach to Influence and Decision Making

Taylor Swift has been making music for over a decade and her growing popularity can especially be seen by the global impact her 2024 Eras Tour has sparked. Swift has been able to leverage her popularity to stand up to giants in the entertainment industry, championing various industry and societal underdogs.

It is not just Swift’s popularity that makes her an interesting person to study for leadership. She has consistently taken on the male-dominated industry by taking on her record label wh...