Swiss Design: Icons Made in Switzerland

Design products are often short-lived consumption boosters. “Swiss Made” products, however, sell because of their timeless design, often influenced by the ideas of the Bauhaus, and their excellent quality – whether watches, furniture, or even typefaces. They are the result of a design attitude that has shaped Swiss everyday culture since the 20th century until today. In addition to functionality, the designers always thought about precision and reliability, and made the products suitable fo...