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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

By Bill Vlasic, Bradley A. Stertz
eBook
$14.99
By Bill Vlasic, Bradley A. Stertz
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In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global.

"A book ...

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BusinessTransportationBusiness HistoryIndustriesAutomobilesConsumer Goods Industry - HistoryConsumer IndustriesAutomotive Industry - HistoryAutomotive IndustriesAutomotive Business & Industry