Taken for a Ride: How Daimler-Benz Drove Off with Chrysler / Edition 1

Taken for a Ride: How Daimler-Benz Drove Off with Chrysler / Edition 1

by Bill Vlasic
4.3 7
ISBN-10:
0060934484
ISBN-13:
2900060934483
Pub. Date:
06/28/2001
Publisher:
HarperCollins Publishers
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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler 4.3 out of 5 based on 0 ratings. 7 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
If you are into the automotive industry like myself, or maybe just economics in general, this is the perfect book for you! This novel goes into great detail on the DaimlerChrysler merge of 1998, and everything that went wrong up to the year 2000. The only reason this novel does not get 5 stars is because it is a bit outdated. It does not go into the breakup or DaimlerChrysler in 2007. But overall, a great read, especially for those buisness savy people
Customer_Since1998 More than 1 year ago
This book reveals why and how the German luxury car company (Daimler-Benz) wanted to initiate "friend buy out" of an America's Industrial icon (Chrysler), under the deceptive announcement of "merger of equals".

The readers will learn the major events between the two "conflicting" sides and meet the key players from Auburn Hills to Frankfurt, along with interesting figures, such as Kirk Kerkorian and his associates to decide the future of the Pentastar Company.
Guest More than 1 year ago
Once I started reading this book, I couldn't put it down. The real-life story reads like something straight out of fiction. I'm not even really interested in the automotive industry. I would recommend this book to anyone interested in business and big corporations.
Guest More than 1 year ago
A birdeye view into the world of automobiles as seen by a select few on the top...interesting behind the scenes view of of historical event that continues to impact the industry
Guest More than 1 year ago
This book reads almost like a novel about business, in the tradition of 'Liar's Poker'. It is a funny book, too. But you also learn a lot about cross-cultural business, the car industry, and business psychology. Put enough big egos into one room, and you are bound to get enough material for a couple books. I enjoyed this book enormously.
Guest More than 1 year ago
Loved it! Read it in two nights .. could not put it down. Good mix of fact and entertainingly written. Has anyone heard how Kerkorian, Eaton, York, Lutz and Jurgen have reacted to it ?