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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
By Steve Stoute
Paperback
$17.00
By Steve Stoute
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The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and As...
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